Technology in Forwarding Technology isn’t your enemy. It’s here to help us. It’s here to help shape the way we conduct business and reinvent processes for the better. We often think tools and technologies are doing nothing unless we witness critical error resolution, short-term revenue increases, or some other tangible evidence of benefits. We should have a more pragmatic and less emotional response in order to understand this process. During our lifetime we often impulse purchase and make rash decisions. For example, we may purchase a car because of how it makes us feel, rather than the practicalities of it.