From 45 Years of Experience to Digital Efficiency: Gordon’s Agencies Jamaica Streamlines with Logitude
Discover how Gordon’s Agencies Jamaica Ltd., a prominent Customs Brokerage and freight forwarding firm with over 45 years of experience, successfully digitized their operations through the implementation of Logitude freight software. In this case study, we spoke with Wesley Gordon, CEO and Customs Broker; Donnette Gordon, Director and Licensed Customs Broker; Nadia Brown, Head of Administration and Training, and Sherna Bennett-Warner, Manager and Licensed Customs Broker. They provided extensive insights into the company’s digital transformation journey, the challenges faced, the solutions deployed, and the quantifiable results achieved through the adoption of Logitude.
Company Background
About Gordon's Agencies Jamaica Ltd.
Gordon’s Agencies Jamaica Ltd. has been in operation for over 45 years, providing cargo movement and customs brokerage services for commercial and individual clientele. The company has built its reputation on three fundamental pillars:
The Challenge
Navigating Digital Transformation in Traditional Logistics
As the company expanded, manual processes became increasingly difficult, time-consuming, and prone to errors. The need to centralize data and standardize workflows became evident. A simple example: emailing invoices instead of mailing them now saves hundreds of dollars per month.
I would recommend Logitude to other freight forwarders as it enhances customer service, improves processes, and supports long-term relevance in the global market.
— Wesley Gordon, CEO of Gordon’s Agencies Jamaica Ltd.
In addition, Donnette Gordon, Director and Licensed Customs Broker, highlighted the constantly evolving nature of the freight forwarding industry: “In an industry characterized by constant evolution, we believe our business must adapt to trends or even set trends. Our commitment to digitizing our operations led us to invest in a software solution that supports our strategic initiatives which is Logitude World.”
Collectively, their vision demonstrates a forward-thinking approach grounded in extensive experience, ensuring the company remains competitive, customer-focused, and aligned with the future of freight forwarding.
The Solution: Implementing Logitude Freight Forwarding Software
Why Logitude?
In December 2022, after a thorough evaluation of available freight forwarding technology solutions, Gordon’s Agencies selected Logitude as their digital transformation partner. The decision was driven by Logitude’s comprehensive feature set, intuitive user interface and strong industry reputation.
Ms. Brown explained that Logitude’s digital portal provides enhanced shipment visibility beyond standard tracking, enabling proactive updates on permits, customs clearance, and every milestone. Gordon’s Agencies refers to this as “Event Tracking,” which clients are encouraged to use to monitor shipment progress.
Key Benefits and Features Experienced
1. Increased Speed & Efficiency
Automated workflows and streamlined communication significantly enhanced operational efficiency. Tasks previously requiring manual intervention now progress seamlessly. “It has provided greater speed and efficiency,” Ms. Brown noted. She added that real-time arrival notices are automatically sent when the status is changed to “arrived.”
2. Enhanced Client Experience and Satisfaction
Logitude allows Gordon’s Agencies to provide real-time visibility throughout the shipping process, drastically reducing client inquiries. The platform enables two-way document uploads, automated notifications, and reduces administrative overhead. “Our clients are exceedingly satisfied,” Ms. Brown affirmed. Logitude offers an ability for us to update the clients on waiting for permits, customs clearance processes and through every stage of the shipment process”. This proactive communication approach eliminated the need for clients to constantly call for updates. Both Gordon’s team and their clients can upload and share invoices directly through the platform, simplifying financial processes. This integration reduced administrative overhead and improved the accuracy of financial transactions. Ms. Brown said: “We are exceedingly happy with Logitude’s features, including all of our accounting features that we’re able to do uploading invoices and sending them to clients as well as the clients are able to upload their invoices and send it to us for our attention”.
3. Mobile Functionality
Gordon’s Agencies now utilizes mobile access across tablets and smartphones, enabling full functionality outside the office and greatly improving responsiveness. Clients can also use the app to view shipment events, outstanding invoices, permit approvals, and delivery status. Unlike competing systems that only offer cloud access via desktops, Logitude provides a robust mobile experience across all devices.
4. Outstanding Support
Ms. Brown emphasized the exceptional support provided by Logitude’s team, describing them as responsive, reliable, and instrumental in ensuring smooth implementation and continuous optimization.
Leadership Perspective
We have been utilizing Logitude since December 2022. It has significantly improved our speed, efficiency, internal communication, and client satisfaction. Logitude offers numerous remarkable features.
— Nadia Brown, Head of Logitude Administration and Training at Gordon’s Agencies Jamaica Ltd.
Industry Recommendation
Gordon’s Agencies strongly recommends Logitude to freight forwarders seeking to modernize operations through
For freight forwarders still operating with traditional manual processes, this case study demonstrates that digital transformation is both achievable and essential for long-term success.
We have been utilizing Logitude since December 2022. It has significantly improved our speed, efficiency, internal communication, and client satisfaction. Logitude offers numerous remarkable features.
— Nadia Brown, Head of Administration and Training at Gordon’s Agencies Jamaica Ltd.
Conclusion
Digital Transformation Leads to Measurable Results
The integration of Logitude has delivered quantifiable operational improvements across key areas.
Improved Client Satisfaction to Exceptional Levels
Client satisfaction has risen to exceptional standards due to transparency, communication, and improved access to shipment information.
Greater Transparency in Shipment Tracking and Customs Processing
Real-time shipment and customs visibility increased client confidence and reduced uncertainty.
Stronger Competitiveness Through Digital Transformation
By adopting digital solutions, Gordon’s Agencies strengthened its competitive position as an innovative logistics provider.
This transformation demonstrates that with the right technological infrastructure and commitment to change, freight forwarders can successfully navigate the evolving digital logistics landscape.
Logitude World fournit aux transitaires un logiciel de transport de fret avancé pour gérer toutes les opérations sur une seule plateforme numérique et fournir des services de fret de qualité supérieure.
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